18 months of runway§: 30% R&D · 40% growth (Romandie → DACH) · 30% operations & compliance (incl. SOC-2 Stage 1, annual pentests).
§ Round size, equity percentage, valuation, runway and use-of-funds figures are indicative, non-binding and subject to change, due diligence, approvals, definitive agreements and applicable law.
Incumbents charge 6–12%, prioritise stadiums over clubs, and settle weekly. de rouge caps fees at 3%* + CHF 1, embeds Swiss payment rails and pays out daily†. We're built for the venues that make Swiss nightlife.
Private pilot live with 10 Romandie venues and 100 fans; 20 more partners onboarding for public launch (target: 30 day-one‡). CHF-native checkout, TWINT, Apple Pay, Google Pay, EN/FR/DE UI. Same stack scales across the EU when the time is right‡.
Daily payouts†, AI-assisted event copy & visuals, native TWINT, dynamic QR & NFC at the door, and Pulse — a real social layer‡ — in one product. Product comparisons are illustrative and depend on implementation, integrations and market adoption.
Core ticketing (3%* + CHF 1), B2B Premium for organisers, B2C Membership for fans, de rouge / Pay for in-venue F&B and merch (1% take-rate‡), and Creative Services / Artist Management on retainer + success fee. Each stream is planned or illustrative and may change.
Every ticket creates a verified fan and a verified organiser. Retention, wallet transactions, memberships and curated programming are expected network effects, not guaranteed outcomes, and depend on adoption, permissions and partner readiness‡.
* Published rates are indicative and may change. Eligibility, service type, ticket-value and usage limits, taxes, payment processing and third-party fees may apply.
† Payout timing and availability depend on payment-provider processing, account verification, compliance checks, bank business days, refunds, chargebacks, reserves and the partner agreement.
‡ Partner counts, product capabilities, geographic expansion, take-rates, adoption, retention and competitive comparisons are illustrative, forward-looking assumptions and may differ materially.
All de rouge infrastructure runs on AWS — and AWS, Stripe, Auth0 and Zendesk each support us through their startup programmes§. Cloud spend, payment infrastructure, identity and customer support carry founder-friendly credit and pricing through the seed round, so the CHF 450k stretches further on R&D and growth§.
Combined value of partner support across cloud, payments, identity and CS programmes may extend runway — assumptions are visible in the operating plan in the data room§.
† Payout timing and availability depend on payment-provider processing, account verification, compliance checks, bank business days, refunds, chargebacks, reserves and the partner agreement.
§ Partner, programme and trademark references are subject to each provider's programme terms and may change. Logos and names belong to their owners; support programmes do not imply endorsement unless expressly stated.
Conservative path: ~1M tickets sold by 2028, CHF 2.5M revenue, then CHF 10M by 2029 as the US comes online, memberships scale and blockchain ticket sealing unlocks easier and more secure live‡.
Disquerouge SA founded in Lausanne. Pre-seed CHF 20k secured. Product MVP across iOS consumer app, Scanner app and organiser console.
Private pilot with 10 Romandie venues and 100 fans. Seed round opening: CHF 450k @ 20%‡. 30 partners targeted day-one‡. Romandie → DACH go-to-market‡.
Series A ~CHF 1.5M planned to accelerate expansion‡. B2B Premium & B2C Membership scale‡. de rouge / Pay rolls out at partner venues‡.
~1M tickets sold‡. CHF 2.5M revenue‡. Membership ARR projected at CHF 0.6M (15k subscribers)‡. Creative Services forecast > CHF 0.4M‡.
CHF 10M revenue trajectory‡. US market online‡. Blockchain ticket sealing for faster, more secure live experiences‡. Strategic exit pathways become possible options‡.
‡ Financial trajectory, break-even timing, expansion plans, ticket volumes, revenue, ARR, product roadmap items and exit pathways are illustrative, unaudited, forward-looking assumptions, not guarantees. Actual results may differ materially.
3%* + CHF 1 per ticket. Transparent. Low. Intended to attract independent and culture-led organisers at the margin where incumbents often do not focus.
Subscription for venues & organisers — advanced analytics, automated marketing, priority support. Targeting ~30% attach in mid-size venues¶.
Tiered monthly plans for fans — fee discounts, presale windows, social perks. 15k subscribers projected by 2027 → ~CHF 0.6M ARR¶.
Integrated digital wallet for in-venue F&B and merch via QR§. 1% take-rate¶. Every ticket may become a wallet on-ramp where available.
Venue consultancy, programme curation and artist management on retainer + success fee. Forecast > CHF 0.4M by 2028¶ and intended to support the ticketing flywheel.
* Published rates are indicative and may change. Eligibility, service type, ticket-value and usage limits, taxes, payment processing and third-party fees may apply.
§ de rouge Pay, wallet and in-venue payment features are planned or illustrative only and remain subject to licensing, technical availability and partner readiness. No launch commitment is guaranteed.
¶ Revenue streams, attach rates, subscriber counts, take-rates, forecasts and ARR figures are illustrative, unaudited and forward-looking; actual terms and results may differ materially.
We send a full data room to qualified investors where permitted. Reach out and we'll be back within one working day.
Investor materials are provided for information and diligence only. They are not a public offer, prospectus, investment advice or solicitation to buy securities, and any investment is subject to qualified investor status, definitive documents and applicable law.
