THE NAME
Disquerouge is French for red record. de rouge is the consumer app — literally from red.
The red record icon traces back to our Turkish sister company,
273 Medya Teknoloji A.Ş. — originally a music distribution house whose logo was a scarlet
vinyl. Disquerouge adopted and internationalised the motif because it perfectly fits an end-to-end event
mission.
A night out is a piece of culture. The
infrastructure under it should match the night, not flatten it.
We started de rouge because the tools available
to people throwing the best nights of our lives looked nothing like the nights themselves: PDF tickets,
double-digit fees, week-late payouts, cookie-cutter checkout pages, banner ads in the basket.
So we built a platform that thinks like a
promoter and feels like a record label. Daily money. Beautiful ticket pages. Pulse — a
social layer where fans follow the artists, venues and organisers they care about. A studio you actually
want to log into the morning after.
We're based in Lausanne, currently in private
pilot with Romandie partners, and open to organisers, artists and venues from anywhere in Switzerland.